Tesco hypermarkets encourage customers to reduce the use of plastic bags. In order to reduce the usage of plastic bags, Tesco sells an alternative bag known as eco bags. Tesco utilizes the factor of demand, price of the Tesco goods to sustain the green environment by selling each plastic bag for RM0.20 every Saturday. Customers who purchase goods in a large volume find it expensive to pay for each plastic bag. As an effect customers tend to bring their own bags which can be used every time they purchase something from not only Tesco but also in other supermarkets. Other than that, Tesco also uses the price factor through selling eco bags for an economical price which is affordable for the people from every level of income from Malaysia. According to a survey, plastic bags utilize nonrenewable resources such as petroleum and natural gas which eventually leads to increase the price of fuels. Therefore the best alternative way to reduce this massive amount of loss is by replacing the use of non – biodegradable plastic bags to reusable bags. In addition, reusable bags are multifunctional as people can use it anywhere, anytime and is durable. Reusable bags are made from 100 % of environmentally friendly materials.  

 

Taste and preference is the major factor which affect the demand of goods in Tesco Hypermarket. Customers always prefer to buy goods which last longer especially when comes to food goods. Tesco actively acting in improving packing in collaboration with their packaging and product suppliers. Tesco come up with new innovation by creating new pack format for chickens. Through this innovation Tesco has achieved to reduce 68% of packaging weight and extend the shelf life to 2 extra days. This made the customers to choose Tesco Hypermarket to buy chicken because it last longer than other chickens sell in other hypermarkets and the weight of the packaging is lighter so it is easy  for customer to do shopping at Tesco. Furthermore, apart from the packaging saving, this new pack format for chickens also contributed to supply chain efficiency through increased crate fill, saving 900,00 crates per annum , 14,000 fewer pallets and 540 less vehicle movements.

 

             In this era globalization, the number of population increases. As the population increases, the number of vehicle used by people also increases rapidly. As an effect the amount of carbon monoxide and dioxide emitted by vehicles increases which leads to the cause of air pollution. Therefore as mandatory precautions, Tesco has taken actions which overcome this problem which through building their hypermarkets nearer to residential areas where the population rate is higher and through this customer can obtain all necessary grocery which eases their burden. Thus, customer no need to use their vehicles to travel all the way to buy their grocery at different places because provides all in 1. Therefore, a few percentage of carbon emission into the air by vehicles is reduced. In addition, based on an article on 8 November 2013 Tesco Malaysia has launched its new “Less CO2” distribution fleet that aims to cut carbon emissions by 4,500 tons each year. These new trucks have range of environmentally friendly features to reduce road miles and improve air quality. This acts shows that Tesco perform actively in sustaining green environment.